October is breast cancer month and the pink is in full effect at Novian Health. After several months of planning and preparing, three clinical trial sites aren’t just doing research on breast cancer they are dancing about the disease, to raise money for breast cancer charities and help spread the awareness. Alexian Brothers Health System, Rose Medical Center, and Southmead Bristol Breast Care Centre have all entered the Medline Pink Glove Dance 2013 Competition.
The Medline Pink Glove Dance started as a YouTube sensation back in 2009 and has grown into a worldwide contest today raising more than $1 million dollars for breast cancer charities.
Alexian Brothers Health System’s video features staff members and employees from all four Alexian facilities. Their dance illustrates the key stages of a patient’s fight against breast cancer: screening, diagnosis, radiation and survival. The overriding message is one of hope – having a positive attitude, being surrounded by caring people, and accessing the resources of a state-of-the-art healthcare system. Cancer charity Imerman Angels joined with Alexian Brothers to produce the video. CBS Chicago covered Alexian’s entry on a recent newscast. The Alexian Brothers video won the 2013 Best Choreography.
Rose Medical Center’s video, made with charity partner Jill’s Wish, relates the cancer journey of Jill Brzezinski-Conley, who was diagnosed with an aggressive form of breast cancer at the age of 32, just six months after her marriage. Jill is battling a cancer recurrence and has appeared on the “Today” show, using her story to teach women about the warning signs of breast cancer and to inspire women with cancer about how to live fully despite their disease. Rose Medical’s video is the only Colorado entry and was covered by NBC Denver news.
Southmead Bristol Breast Care Centre’s video demonstrates how the doctors and nurses at Breast Centre support patients during their sometimes difficult journey. The centre partnered with BUST: Breast Cancer Unit Support Trust to give hope, confidence and laughter back to their patients and to show them how they can be themselves again. Mr. Simon Cawthorn, consultant breast surgeon in the Novilase Clinical Trial at Southmead Hospital, is featured in the video playing a saxophone alongside fellow consultant surgeon Zenon Rayter playing the accordion. “Filming the Pink Glove Dance video was a great team experience,” Mr. Cawthorn said. “All of the hospital staff and many patients got into the spirit of the day and ended up dancing and posing in a variety of fun situations.” The Bristol Breast Care Centre won the 2013 Europe 2nd Place.
The voting was held between October 25 through November 8 and all the winners from both USA and Europe Medline Pink Glove Dance 2013 Competition were announced on national television FOX & Friends and publicly on their website/social media sites Friday, November 15, 2013. Here is a press release link about the contest: https://novilase.com/wp-content/uploads/2013/11/11-7-13-Novian-Health-PGD-Breast-Cancer-Press-Release-FINAL-1.pdf
The Novilase Clinical Trial has recently made the news. Here is an impressive local NBC Denver 9News report about the clinical trial at Rose Medical Center, in Denver. Lead investigator Dr. Barbara Schwartzberg also made a 5-minute educational video, in which she describes the simplicity of the procedure and how her patients have been “ecstatic” over how easy it was to have their cancer treated with the laser.
Another site taking advantage of multiple ways to spread the word about the Novilase Clinical Trial is Alexian Brothers Health System. They’re posting on social media accounts on Facebook and Twitter. Recently the hospital system featured Dr. Robert Maganini’s involvement with the Novilase Clinical Trial in this article for their Health Life publication, and have created a number of breast-cancer-related commercials to create awareness.
At Columbia University, another active enrolling site have taken advantage of multiple media to reach patients about the trial. Their outreach includes a blog post, internal e-newsletter feature, a public service announcement, doctor educational videos, and mentioning the trial on the hospital’s Twitter and Facebook accounts.
The holidays are fast approaching, but the Novilase Clinical Trial is still actively enrolling.
Novian Health has created a number of easy to use marketing tools to help reach potential patients. For local radio, here is a pre-recorded sample 30-second radio public service announcement, patient brochure, inclusion/exclusion bookmark, and Novilase postcard. Please email Marketing Coordinator, Valerie Landis if you would like hard copies of any of these items.
